GHURNATA

Heliopolis, established in 1905 by the Heliopolis Oases Company, was a pioneering urban project northeast of Cairo. Spanning 25 square kilometers, it introduced a European-style lifestyle with wide boulevards, gardens, and open spaces. Known for its hotels, amusement parks, and leisure venues, it quickly became a popular destination for the middle class, embodying early 20th-century modernity and cosmopolitan charm.

Adaptive Reuse

Preserved and repurposed the existing structures of the Ghurnata site, integrating modern design elements that enhance contemporary functionality while maintaining historical integrity to create a dynamic, sustainable space that ensures long-term viability and relevance

Branding

Created a strong and impactful brand strategy that emphasizes Ghurnata’s cultural, historical, and architectural significance. The strategy will aim to attract visitors, promote tourism, and foster community engagement, ensuring Ghurnata becomes a well-recognized and celebrated destination.

Cultural Programming

Developed and implemented a comprehensive cultural programming strategy that includes events, workshops, and performances. This will engage visitors, highlight the region’s heritage, foster community connections, and enhance the educational and recreational value of Ghurnata as a cultural destination.

Digital and on site pressence

Developed and implemented a comprehensive digital and onsite presence for Ghurnata, including an engaging website, social media channels, and interactive onsite experiences. This will enhance visitor engagement, provide accessible information, and promote Ghurnata as a dynamic cultural destination.