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Bidair House, a 1926 Neo-Baroque landmark by
architect Georges Parcq, anchors Talaat Harb Street’s
vibrant cosmopolitan energy. Built for statesman
Mohamed Bidair, it reflects Egypt’s historical diversity
and entrepreneurial spirit. Steps from cultural
attractions, dining, and metro access, it remains a
hub for professionals, creatives, and entrepreneurs in
downtown Cairo.
Adaptive Reuse Concepts
An adaptive reuse concepts transform spaces with capacity for change, integrating F&B, lodging, retail, and commercial uses, balancing preservation and functionality through thoughtful programming and innovative design.
Digital Prospectus Development
The Digital Prospectus delivers concept statements, branding, storylines, visuals, maps, mood boards, floor plans, and target definitions, showcasing adaptive reuse potential for effective property communication.
Branding Package Creation
The Branding Package for Coterie and Grey studio apartments covering brand narrative, positioning, visual identity and its application, communication strategy, and targ
Social Media Strategy & Management
Social Media Management for Coterie with tailored strategies, engaging content development, and consistent brand messaging, fostering audience growth, enhancing visibility, and driving meaningful connection
