2024 – 2025
By drawing insights from global transformations, optimizing spatial experiences, and ensuring cohesive development, Reliance aimed to position Lazoghly as a dynamic and sustainable urban hub.
Close
Lazoghly redefines downtown Cairo, blending work,
play, creativity, and culture into a vibrant urban oasis.
It’s where Cairo’s rich past meets its dynamic future,
offering spaces to connect, unwind, and grow. A
unique destination where every moment inspires
without the noise, pollution, chaos that characterise
Downtown Cairo
2024 – 2025
By drawing insights from global transformations, optimizing spatial experiences, and ensuring cohesive development, Reliance aimed to position Lazoghly as a dynamic and sustainable urban hub.
Historical Research & SWOT Analysis
A Research Report on Downtown Cairo’s history and Lazoghly plot evolution, including heritage buildings, neighbourhood analysis, and a SWOT analysis to guide the destination branding and
placemaking efforts.
Destination Placemaking Strategy
Placemaking of the Lazoghly destination including issuing an Experience Design Brief guiding the courtyard’s visitor experience, and a Branding Brief for destination identity development.
Global Benchmarking Study
A Benchmarking Study that analysed a number of global destinations with similar transformations, focusing on concepts, positioning, functionality, and
Experience Design Brief
An Experience Design Brief to guide architects to create a multifunctional 5000 m² courtyard space with coffee shops, quick-serve outlets, and event areas, incorporating practica
