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Menasce, a 1936 International Style landmark by
Gaston Aghion with Art Deco elements, stands at
Tareeq Al-Horriya and Nabi Daniel Streets. Near
Alexandria’s business and cultural hubs, it offers
exceptional hospitality for savvy travellers seeking
efficiency, quality, and practicality in a vibrant urban
setting.
Historical Research Report
Historic Research Report analyzing the properties’ and the surrounding neighbourhood’s’ origins, evolution, and cultural
significance, uncovering stories, features, and heritage values to inform adaptive reuse, enhance storytelling, and create meaningful
connections with local and global audiences
General Condition Assessment
General Condition Report evaluating the
properties’ location, accessibility, condition,
identity, and heritage values, informing workshops to assess potential for storytelling, appeal, catchment, visibility, and potential for adaptive reuse.
HBU & Financial Feasibility Analysis
The HBU analysis evaluating the properties’ adaptive reuse potential, ensuring suitability, maximising returns, preserving heritage, and achieving commercial viability with a 10-year financial feasibility and optimal development strategies.
Branding Package Development
The Branding Package crafting the properties’
identity through naming, narrative, positioning,
visual design, communication, and audience
targeting,promoting its unique appeal to visitors,
investors, and residents